Point North have officially stopped playing it safe — and honestly, it’s about time. Their new single “DEAD 2 ME,” out today via Hopeless Records, lands like a giant middle finger aimed at anyone who ever tried to dim their shine. It’s bold, heavy, self-assured, and easily one of the most exciting pivots the band have made so far.
Coming off their biggest Vans Warped Tour crowd to date, you can feel that post-festival adrenaline all over this track. It doesn’t creep in quietly or warm you up gently — it hits like the opening scene of a movie where the main character has finally snapped into place. The confidence is unreal, the delivery is sharp, and the whole thing screams “new era” from the moment it starts.
Jon Lundin was open about the mindset behind the track, and it makes total sense when you hear it. This wasn’t written for one person — it’s for every hater, doubter, or energy vampire that’s crossed his path. Jon dives into a vocal style that feels busier, grittier, and more aggressive than usual, leaning unapologetically into the kind of swagger he rarely shows. You can hear the release in every line.
And that musical direction? Point North have been hinting at this heavier shift over the past year, but “DEAD 2 ME” is where it suddenly feels fully realised. Jon and guitarist Andy Hershey sound locked in beside each other, pushing a sharper, bigger sound that finally matches the ambition they’ve been teasing for a while. It’s still unmistakably Point North — just bolder, darker, and far more sure of itself.
The hip-hop festival inspiration Jon mentioned is clear too. The pacing is wild in the best way, the vocal delivery hits like rapid-fire punches, and the production has that booming, chest-thumping weight that makes songs become live favourites instantly. You can practically see the 2026 crowd going feral for the first chorus.
Speaking of 2026 — the timing of this release could not be better. Point North are gearing up for a massive nationwide tour with Badflower next year, and “DEAD 2 ME” sounds like a future setlist staple. It’s the kind of track that shifts the energy of a room in two seconds and sends the entire place straight into scream-along mode. Grab tickets here!
And this is only step one. With more music on the way and a huge tour on the horizon, Point North are walking into their next chapter with that “watch us” attitude that fans love. “DEAD 2 ME” isn’t just a single — it’s the match strike. The announcement. The mission statement. It’s Point North saying: we’ve found our edge, and we’re not watering it down for anyone.
If you weren’t paying attention to what this band were building, now’s the time to start.
